South West Sydney’s new entertainment destination set to launch

An inner-city style entertainment and dining precinct is set to become a new lifestyle beacon for Sydney’s South West — and its doors are about to open.

The long-awaited Ed Square Town Centre in Edmondson Park will be  launching this April with the unveiling of an Event Cinema, iPlay and Sydney’s newest foodie destination, Eat Street.

The launch of the entertainment precinct follows the opening of a Coles and Liquorland in the hub last year.

Upon completion, the town centre will house up to 90 retailers including well-known, national brands as well as small, local business operators who have a long history with South West Sydney, including a medical precinct, health and wellbeing retailers, and cult eateries.

There will be 1,884 dwellings and up to 40,000 square metres of retail and commercial space at Ed.Square upon completion with future stages of retail still to come.

The new urban neighbourhood is being developed by Frasers Property Australia, the same team behind the multi-award-winning Central Park urban village in Chippendale.

The hub will bring a sprinkle of Surry Hills-style lifestyle to the South West, according to Frasers Property Australia development director, Warwick Dowler.

“This will be a dramatic change for residents to have this on their doorstep,” he says.

“It’s not your typical shopping centre mix that you’d normally see in the suburbs. It’s very much skewed towards food and dining with over 20 restaurants and cafes.

“There is the cinema complex, iPlay, Anytime Fitness, medical precinct, and a fresh food market — it’s got some really cool stuff.”

Go South West

The opening comes as Sydney buyers continue to show keen interest in the city’s south west — an area identified by the NSW government as a priority growth area.

REA economist Paul Ryan says increasing economic opportunities, such as the Moorebank Intermodal and the future Western Sydney Airport at Badgerys Creek, are resulting in a surge in interest for the region’s property market.

Data from shows average views per listing in Edmondson Park increased by 34% for units and 33% for houses year-on-year up to February 2021.

The brand new Ed.Square Town Centre opens in April 2021.

For younger home buyers who have been priced out of Sydney’s inner suburbs, affordability is a big attraction, Ryan says. And for this demographic, diverse entertainment and excellent dining offerings at their doorstep is a lifestyle expectation.

“These types of precincts are very important, because they change the dynamic of the region,” Ryan says.

“A lot of people that are drawn to these areas are young families and they definitely tend to come from inner city areas. Having a vibrant community really appeals to that demographic.”

Ryan says that Edmondson Park provides a lot of the lifestyle benefits and amenities that people normally associate with inner ring suburbs. Many buyers are starting to realise that they don’t need to give up the convenience and connectivity of inner city living by moving further out.

“(Ed.Square) has also got good transport links so as the amenities open up — schools, entertainment and shopping areas — it’s likely to become a very appealing area,” Ryan says.

Walk of life

Dowler says the majority of buyers at Ed.Square so far are South West Sydney locals, with a large percentage of them first home buyers.

Hundreds of contemporary apartments and ‘mews-style’ townhouses in Ed.Square are being snapped up and future releases are currently being fast tracked to meet demand.

The first residents moved into Ed.Square in the second half of 2020.

“We’ve had a lot of first-time buyers, but there has also been strong investor take up too,” says Dowler.

The ethos of the community design was to create a 100% walkable pedestrian-friendly community, where all amenities are within 400 metres of the homes.

“Walkability is part of the DNA of the development, along with connectivity,” he says. “You don’t need a car if you don’t want one. You can catch a train or jump on car share. There are lots of options and it’s what living should be like.”

That’s entertainment

Ethan Rogers, 26, is among the first new residents to move into the neighbourhood. He says the entertainment precinct — built adjacent to the Edmondson Park train station — is a huge lifestyle bonus.

“It’s pretty awesome,” he says. “We are really looking forward to iPlay opening with the bowling alley and the bar.”

An inner-city style Eat Street will offer an array of culinary choices and incorporate alfresco and other dining options.

Rogers says that being part of a walkable community, where everyday amenities are within easy walking distance, is hugely beneficial.

“The fact that there are so many businesses coming in and a medical centre, as well as a train station too, is all really good… looking to the future, we will be really well set up.”

Source: Ed.Square 1 Apr 2021

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